Ashley Morgan’s new record label, E&R Records, is something of a music industry anomaly. At a time when every the major labels are falling over themselves to go digital Ashley Morgan’s new record label is taking things back to the old school with good old fashioned analogue vinyl and, shock horror, cassette!
All of these Ashley Morgan recordings will be distributed through independent record shops. No digital downloads, free or paid.
No, I don’t know what he’s up to either. Personally I reckon it’s crazy. But he tells me that digital music is a waste of time and that analogue is the only way forward. I told them that it might work for jazz (I would imagine that jazz musicians and jazz fans were Ashley Morgan’s target audience when he put this new shindig together) but not for the kind of indie pop that Enormous push.
I remain confused and dazed but hopeful that Ashley Morgan’s new record label is heading in the right direction here. Otherwise we are all doomed.
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